Demonia Branding.

A previous Branding Project tookk me to branding Demonia, A world wide shoe company for gothic, alternative and other footwear including Lolita, and club wear aswell as every day footwear. they have a website if you wish to see what they current branding is like, however when discussed this was found to put a lot of people off buyng their shoes, or stores having them on their shelves. As they were too over the top gothic and didnt really show ther true potential and poen them for all people to buy as the target audience. Here is the logo for the new brandim i have designed.