In previous blogs i mensioned about ordering a book, well i have read it and i loved it! theres so much treasure in the small book, its also got a few "tasks" in it aswell Its reat ofr anyone looking at branding or logo design, and its all wirtten by designers, not some critique who thinks they know everything and not even been there.
There was one thing mensioned in there i have tried out so far, and thats about logo awareness. I've done this twice in 3 different places to get an idea for my own advertising. All it is in the space of 30 seconds of what ever you're doing to just sitting in a place and looking around you count how many logos you see. the first time i counted 48 and that was sitting in my own room, the second was driving along in the car, I counted 23 and the 3rd time was during the ad break of Dr who and going to make myself a drink. Im going to keep refering to this book, its highly recomended by myself and a friend.
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